Details

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This course aims to provide students with a comprehensive understanding of the fundamental principles of business operations, while enhancing their business analysis and decision-making capabilities. Through systematic learning, students will gain mastery of key business concepts and practical skills, developing business thinking and strategic awareness, laying a solid foundation for future business endeavors.

Course Highlights:

1. Business Terminology and Expression Grammar

   • The business field has its unique terminologies and modes of expression. This course helps students become familiar with and master business language, ensuring they can accurately understand and use relevant terms such as marketing, financial management, supply chain management, etc.

   • Through real-world case studies and project work, students will learn how to properly express and apply business language, enhancing their business communication skills.

2. Understanding of Business Theories and Practices

   • This course delves into the basic principles of business management, covering essential areas such as marketing, strategic planning, business operations, and financial analysis. Through case studies, business simulations, and practical exercises, students will gain a deeper understanding of these theories.

   • Students will learn how to analyze a company's business environment, market trends, and competitive landscape, applying the knowledge acquired to make business decisions and strategic plans.

3. Enhancement of Business Awareness

   • The course helps students understand the complexity of the business world, including aspects such as cross-cultural communication, globalization impact, and innovation management.

   • By analyzing global business trends, students will enhance their global perspective and cross-cultural awareness, developing the ability to adapt to dynamic business environments.